We Are So “Wicked Good”

Cupcakes and pies in a jar?

Absolutely, and they are so “wicked good.”

In 2010, the mother-daughter duo, Tracey Noonan and Danielle Vilagie went from spending quality time at the local cake-decorating class to launching a cupcake business in one short year. As the reputation of their product grew, they found themselves getting hundreds of requests to ship their products across the country. However, they could not find a way to effectively ship cupcakes and have them arrive intact and fresh. That’s when they came up with the idea of cupcakes in a jar!


Tracey and Dani then debuted their product in front of 10 million television viewers on ABC’s hit reality show Shark Tank. They attracted the attention of Kevin O’Leary and subsequently struck a deal that Kevin has since called the best investment he’s ever made on the show. Since their appearance on the Shark Tank, they have become the “go-to” place to buy unique and gourmet bakes goods online. To this day, everything they do is baked from scratch with absolutely no mixes. Tracey and Dani wouldn’t have it any other way.

What started as a way for a mother and daughter to spend quality time together, quickly became a nationwide phenomenon. With very little business experience and very little money, they set out to create the world’s best tasting cupcakes with the goal of being able to ship them to any household in the United States.

Their story of hard work and perseverance serves as an inspiration to anyone looking to follow their dreams. You can learn more about their journey below.



Looking for a unique gift for your customers, potential customers or employees? We have THE perfect solution for you. Our fresh baked cupcakes and pies in jars will make a lasting impression and ensure your gift is the one that stands out from the rest. Oh, and did we mention they can be customized? Send us your logos, and we’ll design labels to brand your jar…just for you.

Having a wedding or special event and need the most amazing desserts or favors to delight your guests? Our freshly baked cupcakes in jars are the perfect solution. Want to know something even better?? We can customize your jars so that your bride to be, anniversary couple or your guest of honor has their very own label design. They’ll feel like royalty. How cool is that?

NEW Wicked Good Treat of the Month Club from Wicked Good Cupcakes

Free Ground Shipping on Custom 4 Packs at Wicked Good Cupcakes!

Shop Wicked Good Cupcakes Party Packs for Your Next Party or Event!

Party Packs for Your Next Party or Event at Wicked Good Cupcakes!

Jennie Garth's Wicked Good Pies



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