The AODA’s Seven Element System: Above, Below, Within, Earth, Air, Fire, Water

The Druid's Garden

The AODA's Sphere of Protection in a Tree The AODA’s Sphere of Protection in a Tree demonstrating the seven-element framework

Perhaps the first thing to think about in any system of spiritual or magical practice is the way in which a practice offers a framework to understand reality. These frameworks vary widely based on the spiritual tradition: some use a complex system of deities to map concepts to reality.  Deities often have domains and represent certain aspects of reality (e.g the Horned God Cernunnos of Celtic Mythology can represent fertility, abundance, the land itself, and so forth). Other systems may have songs, stories, and dances to help explain the world.  Other systems may recognize different kinds of energies and map them (such as the Jewish Kabbalah or Yggdrasil, the world tree, in Norse tradition, In AODA, our primary framework is a seven-element framework. The seven-element system is a highly adaptable and non-dogmatic framework that you can use…

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Why Scent for Business’s

Connect, Inspire, Brand Creating an emotional connection and a memorable experience for consumers is crucial in today’s competitive business world. With an ever-increasing rise in start-ups, pop-up shops, and e-commerce stores, creating a recognizable and unique brand is imperative. Scent Marketing has become a game-changer in increasing sales, heightening value perception, expanding brand recognition, and … Continue reading Why Scent for Business’s

What Is Scent Science?

Indulgent, Effective, Intimate There’s Much More To Scenting Than Meets The Nose. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses because it is processed first by the limbic system, the same … Continue reading What Is Scent Science?

Setting the Standard for the Safe Use of Fragrance Materials

The IFRA Standards are the basis of the fragrance industry's system for ensuring the safe use and enjoyment of fragrance materials.This self-regulatory system sets rules for the use of nearly 200 fragrance materials, including: bans on the use of some materials (Prohibition);rules on the quantities or maximum dose to be used or the products in … Continue reading Setting the Standard for the Safe Use of Fragrance Materials

The Language of Fragrance

Each essential oil and perfume has three ‘notes’. Top notes come out first: they are often tangy or citrus-like smells that are easy to smell and more fleeting. Middle notes, often aromatic flowers, come out later: they provide the body. Base notes (often woody fragrances) last longest: they provide an enduring fragrance. Discover the wide range of fragrances … Continue reading The Language of Fragrance