Floret Joins the Magnolia Network – Floret Flowers

Get a sneak peek of our new series, “Growing Floret”
After nearly a year of secrecy, I am so excited to finally be able to share the incredible news that we’ve been filming a documentary series about our farm for Chip and Joanna Gaines’s upcoming Magnolia network!
This new television network is part of Chip and Jo’s joint-venture with Discovery, Inc., and will debut in early October. Programming will center on home and gardening, food, design, lifestyle, and most importantly, community. We are thrilled to have been chosen to be a part of this groundbreaking new television network.


About a year ago we received a flurry of requests out of the blue from a wide range of production companies who were trying to come up with show ideas that centered on gardening. The ideas ranged from high-drama competition-style shows to container gardening on a studio set in Florida.

After sitting through close to a dozen conference calls, it became abundantly clear that none of the show concepts were a good fit for us. We sat down as a team and decided that we were done entertaining the idea of any type of show unless we could tell the real story of Floret and the bigger mission we’re working towards.

But a few years ago, a friend was talking about this couple who had a small business where they worked together and were trying to make their dream a reality. She said that even though our businesses were completely different, their story was similar to our own and that I should check out this show called Fixer Upper.

Within minutes of watching the first episode I was struck by how down-to-earth and genuine Joanna and Chip seemed, and was surprised and delighted to finally find something we could watch together as a family.

Since then I’ve actively followed the Gaineses’ journey as they’ve navigated the incredible growth of their business. The way in which they’ve stayed true to their values and prioritized their family has been inspiring and has served as a good example for Chris and me to follow.

It’s rare, and refreshing, to see another couple making it work so well, given the pressure and challenges that come with running a small business and working alongside your spouse every day.

Read more of the article with the link below.

New documentary series featuring Floret will appear on the new Magnolia network–a joint venture between Chip and Joanna Gaines and Discovery.

Source: Floret Joins the Magnolia Network – Floret Flowers

shared in early March that we were working on a new series for the new Magnolia Network. If you missed the announcement, visit the Floret Blog to read more about the project and see some beautiful behind-the-scenes photos.

This coming Sunday, April 26th, Chip and Joanna will be hosting a 4-hour network preview event called Magnolia Presents: A Look Back & A Look Ahead that will kick off with a “look back” at where it all began with the wildly popular show Fixer Upper, including some never-before-seen footage. Afterwards, Chip and Jo will “look ahead” with a sneak peek at the first shows to debut on the network, including our original series Growing Floret.

The special will air on the DIY Network, which will soon become the Magnolia Network.

Here are the details:

DIY Network
Magnolia Presents: A Look Back & A Look Ahead
Sunday, April 26th beginning at 5 PM EST / 2 PM PST
5-8 PM: Fixer Upper Block | 8-9 PM: Preview Special

If you have cable but don’t know if you have the DIY Network, be sure to check with your provider right away. For more information on how to tune in, visit the DIY Network’s website for streaming options. Following the April 26th airing, you can stream the entire special for free on the DIY Network Go App through May 3rd.

We’re so excited to be a part of the Magnolia family and can’t wait to share more of our flower-filled journey with you in the months ahead.


Erin signature
Erin Benzakein

One thought on “Floret Joins the Magnolia Network – Floret Flowers

Comments are closed.