Connect, Inspire, Brand Creating an emotional connection and a memorable experience for consumers is crucial in today’s competitive business world. With an ever-increasing rise in start-ups, pop-up shops, and e-commerce stores, creating a recognizable and unique brand is imperative. Scent Marketing has become a game-changer in increasing sales, heightening value perception, expanding brand recognition, and … Continue reading Why Scent for Business’s
Indulgent, Effective, Intimate There’s Much More To Scenting Than Meets The Nose. Research tells us that the sense of smell affects about 75% of our daily emotions, and plays an important role in memory. The sense of smell is different from the other senses because it is processed first by the limbic system, the same … Continue reading What Is Scent Science?
Each essential oil and perfume has three ‘notes’. Top notes come out first: they are often tangy or citrus-like smells that are easy to smell and more fleeting. Middle notes, often aromatic flowers, come out later: they provide the body. Base notes (often woody fragrances) last longest: they provide an enduring fragrance. Discover the wide range of fragrances … Continue reading The Language of Fragrance